In an all San Francisco collaboration, Upper Playground and artist Jeremy Fish have combined efforts to produce the SuperFishal line. The first New Era 59FIFTY cap to come out is I Heart SF, that takes Fish's signature illustration style graphic depicting his love for San Francisco. It features a anatomic heart as opposed to heart symbol embroidered in orange color on black corduroy body. Peaceful is the other piece designed by Fish and it features the trademark skull with a dove holding an olive branch rising from it. The cap is heather gray wool with white felt applique embroidered in black and accented with black faux leather under visor.