Know It Nothing in Singapore carries the higher end street/fashion and accessories and have been going strong for several years thanks to their careful selection of goods. At the beginning of this year, they had launched their own in house brand Sifr (read sifer) which means zero or empty that reflects their stigma free approach. This is their first full collection and it is an indication of whats to come in the future. Creating a contemporary menswear line that is based on a combination of premium fabrics, quality, design relevance and edge with a lasting appeal. They aim to create a good product that is made accessible and the collection is currently stocked at Know It Nothing in Singapore.