ASICS Onitsuka Tiger – ‘Origami’ History of ASICS | Video

By - October 16th, 2009

ASICS Onitsuka Tiger   Origami History of ASICS | Video

It is already a known fact that ASICS, previously and currently a separate division Onitsuka Tiger, is one of the most traditional sneaker/footwear company out of Japan with early alliance with Nike to current domination in running events especially in marathons. They have innovately decided to tell their story with the use of Origami, which is a Japanese traditional art form of folding a piece of paper to form an object. Although the video is done in computer graphics, the simplicity of the message and editing brings life to the rich history of ASICS and Onitsuka Tiger.