Nike TPE 6453 - This Is My Hood AW77 Exhibition

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Now, as in before, the goal was always task specific how to best protect athletes from the changing weather? The solution came from Geoff Hollister, known as the 3rd Nike employee to be hired as well as the "Father of Nike Windrinner". While in the midst of organizing a special training camp for Olympic hopefuls, the Athletics West, back in 1977. Hollister realized the effectiveness of a hooded sweatshirt. Hence, the birth of AW77 Hoodie.

Part of its global campaign for AW77's latest adaptation, the Loopwheel AW77 Hoodie, Nike along with Nike TPE 6453 event space in Taipei City will be hosting a special exhibition, This Is My Hood AW77, starting today. By utilizing over-sized abstract installations, Nike is able to convey the uniqueness of the Loopwheeler AW77 to the general public. The exhibition also highlight key elements found only on AW77 hoodie:

  • Muti-functional Hoodie

  • Knitted French terry interior with 480,000 loops

  • Wind and water resistant

  • Natural insulation

  • Flatlocked and taped seams for a clean-finished interior

  • Lightweight

The exhibition will be ongoing till XXX . Be sure to stop by and check out the festivities if you are in Taipei.

Nike TPE 6453
No. 36, Lane 187, Sec.1, Dunhua S.Rd., | Map
Taipei City, Taiwan
TEL #: +886-2-2779-6453

Exhibition Date: October 16th (Today!) - End of November

> Nike

> Nike Sportswear

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