You might find him adoring, or maybe just annoying. Still the fact is that Bikini Bottom’s most famous citizen, SpongeBob SquarePants, is now a pop culture icon. Originated from a scrappy comic stripe by Stephen Hillenburg, a real-life marine biologist, the yellow, pants-wearing Porifera will be celebrating his 10th birthday this year. To coincide with this important date, media giant Via:com will be launching several new initiatives for the duration of the year, including this BE@RBRICK collaboration with MEDICOM TOY CO. of Japan. Standing at 400% or 28 cm, the figure is a direct reflection of the SpongeBob, right down to the tube socks. The SpongeBob SquarePants 400% BE@RBRICK from MEDICOM TOY is now available at Parisian boutique colette.