Situated on a quiet stretch of Crosby Street, one of the few cobblestones blocks in the trendy SoHo neighborhood. Workers hurried to put on the finishing touches for Gucci Icon Temporary, the sneaker pop-up store from the Italian fashion house. To feature 18 pairs of limited edition offerings (16 designs for men, 2 for women), including the much anticipated collaboration with musician Mark Ronson, the gallery-like space is painted all-white floor-to-celling. In fact, employee had to wear disposal overshoe so not to scuff the polished white flooring. A green-red-green tri-band, GUCCI‘s signature colors, runs across the whole interior horizontally while a mammoth neon light in the form GUCCI “double crossed Gs” will be prominently on display on the storefront window. The GUCCI Icon Temporary will host a private VIP event tomorrow evening follow by a general opening this Saturday, October 24th. If you aren’t familiar with the archaic street names in SoHo. Simply locate Bloomingdale’s Department Store SoHo Flagship on Broadway. The GUCCI Icon Temporary is located directly behind it.
GUCCI Icon Temporary – Sneakers Pop-Up Shop
(Formerly Schaeffer Carol Promotion Designs)
43 Crosby Street | Map
New York, NY 10012
Opening Date: October 24th (Saturday)