For the last 10 years, apparel label LRG has been the steward of urban lifestyle. And as the trends change, so has the Santa Ana-base label. Today, its collection has little resemblance to past designs. Still one factor still holds true all these years – pushing one’s capabilities and be the best.

In this part 1 of visually Heard video series, LRG (acronym for Lifted Research Group) Co-Founder Jonas Bevacqua speak of the brand’s goals along with inspirations and dreams.

> LRG (Lifted Research Group)