Under the constant changing glare of neon lights, artist Shepard Fairey and a team of assistants descended upon the world’s most famous intersection, Times Square, last night for a special live art installation. As a commemoration artwork for the new collaboration apparel between Fairey’s Obey and Levi’s, the artist made quick work out of a temporary wooden wall in front of hundreds of fans and onlookers. Though the design was done in the spirit of the moment, the mosaic of posters were selected with thought, from Fairey’s earliest work with Andre the Giant graphics, to the most recent print highlighting the plight of Myanmar’s Aung San Suu Kyi. To best exemplify the feel of a collage, posters were then tore by hand and juxtaposed on one another. A final coat of paste ensured the finality of the installation. As a “thank you” gift to those braved the chilly pedestrian mall, Fairey took the opportunity to toss several of his sticker collection to the gathering crowd.
In the meantime, the limited apparel collaboration from Fairey’s Obey and Levi’s is now available at selected Levi’s store. And if you missed the festivities last evening, you can still view the poster collage by Shepard Fairey, which goes on display at Levi’s Times Square flagship store in New York City starting today.
Levi’s Store – Times Square NYC
1501 Broadway | Map
(bet. West 43rd Street & 44th Street)
New York, NY 10036