After immersing himself in the intricacy of New York’s dynamic art world, 23-year-old gallerist PC Valmorbida moved westward recently and established the new PRISM Gallery. Situated right on the heavily traveled Sunset Boulevard, the gallery is set to present its debut exhibition this month with works from 2 urban art icons – Barry McGee and Phil Frost.
With assistance from PM Tenore and RVCA Artists Network Program, the debut exhibition, titled “MindTheGap”, will highlight the disparity of definitions between those so-called “high concept art” and “lowbrow movement”. For years, works by both Frost and McGee were visible to passerby on the streets of San Francisco and New York. And only till recently has the mainstream art community embraced both artist. The exhibit will feature the sometime uneasy transition from semi-obscurity to part of the popular culture.
Housed in a futuristic space designed by PATTERNS architects Marcelo Spina and Georgina Huljich, the PRISM’s MindTheGap Exhibition will be opening for private preview on Thursday, November 12th, follow by a public viewing on Friday, November 20th. The exhibit will be ongoing till February 20th, 2010.
8746 West Sunset Blvd. | Map
West Hollywood, CA 90069
Private Preview Date: November 12th (Thursday) – November 19th (Thursday)
Exhibition Date: November 20th (Friday) – February 20th, 2010 (Saturday)