Marcus Jordan Sneaker Controversy | Update

By - November 5th, 2009

Marcus Jordan Sneaker Controversy | Update

As previously reported, http://freshnessmag.com/2009/10/24/marcus-jordan-sneaker-controversy/”>the legendary NBA star, Michael Jordan’s son, Marcus Jordan, had announced that he will only be wearing his father’s Air Jordan’s instead of the sponsored adidas kicks. As Marcus Jordan’s school, University of Central Florida, is in its final year of the five-year contract with http://adidas.com”>adidas, this issue becomes a sensitive topic in terms of contract renewal, which was previously estimated to be a three-million dollar deal. As a result of Marcus’ Jordan’s refusal to sport the full adidas sponsored gear which was stated necessary in the sponsorship contract, adidas decided to drop future sponsorship with UCF. According to an email from adidas spokesperson, Andrea Corso, to the Associated Press, “The University of Central Florida has chosen not to deliver on their contractual commitment to adidas…As a result we have chosen not to continue our relationship with them moving forward”. Regardless of family loyalty and justifications on both sides, the result is that all sports teams from UCF are affected by this controversy. http://sports.espn.go.com/ncb/news/story?id=4623688″>via: ESPN

4 comments
jose
jose

Let nike step in and support there teams! No big deal!

Ross
Ross

Marcus Jordan single handedly ending a 5 year contract agreement between Adidas and UCF? Priceless. If he doesn't end up going NBA, he'll at least have that to hang his hat on.