If we need to seek some form of comparison and reference, think of Superdry as UNIQLO with a vintage, western twist that is British by heritage and Japanese in spirit. Check the line of comfy tees with vintage racing inspired graphics, antique washed denim paired with worn-in combat boots, and layering, layering, layering. Large belt buckles and sturdy hide boots paired with flannel and tough jackets make a good vagabond with a sharp Japanese intuition for cut and fit.
After a supremely successful pop-up venture in Los Angeles this past July, Superdry decided to open a permanent retail location in the Noho area on Broadway that is just steps away from New York University. While Superdry is currently available in the US via: retailers such as Macy’s, Bloomingdales and Nordstrom, the new retail spot will span over 6,200 square feet, offering shoppers a wider and more complete selection of the label’s items. Expect to see both men’s and women’s collection crafted from premium fabric in vintage washes, and accessories such as belts, scarves and bags.