“Mai Huli “Oe I Kokua O Ke Kai” is a Hawaiian saying which loosely translates to “never turn your back on the ocean” and KICKS/HI have taken inspiration from this phrase for the latest collaborative project with Reebok on the PUMP 20 Anniversary Collection. On a literal sense the ocean is can drag you when you turn your back to it but on a deeper sense the ocean is a resource of life and health for the entire planet and we should never turn our backs on the ocean. To keep the beaches and water clean for the sake of our ecosystem for generations to come.
With that in mind the Pump 20 became the metaphor for a large wave with the upper colored in blue and white as it crushes to the sand which is the tan outsole. In between is the midsole that represents the sea spray splatter over white which represents water breaking on the shore.
KICKS/HI Makaloa flagship store will be holding the release party on Friday November 20th. 31 pairs in total will be sold with 10 pairs going on their online shop.
At 10:00 am the following day, Saturday, 11.21.09: we will begin our launch celebration with a beach clean-up at Kaimana Beach, at the edge of Waikiki. Any and all friends, fam and volunteers are welcome to join us as we give back by bagging up trash and debris that builds up at this popular family gathering spot. With giveaways to volunteers courtesy of KICKS/HI, Reebok, and Red Bull.
Later on that night: Saturday, November 21st : KICKS/HI and Reebok join SuperHandsome DJs and Nocturnal Sound for “SHAKE+POP: KICKS/HI x REEBOK PUMP LAUNCH PARTY” at Thirty-Nine Hotel (39 Hotel St., Chinatown, HI) from 900P-200A. This is a 21+ event. KICKS/HI and Reebok have graciously made it possible for this special event to be totally free-no cover all night. To further jump the night off, we are flying down a special guest DJ: FOURCOLORZACK from Seattle (Fool’s Gold/Yo!Son)-who coincidentally helped build the Saint Alfred x Reebok Pump shoe. With resi-dance DJs: DJ DELVE (KICKS/HI, Architechs, SuperHandsome), COMPOSE (SuperHandsome, Nocturnal Sound) and SSSOLUTION (KICKS/HI, SuperHandsome, Nocturnal Sound).
1530 Makaloa Street | Map
Honolulu, HI 96814
TEL #: 808-941-9191