Proper Attire x Keith Haring – World AIDS Day Condom

By - November 28th, 2009

proper attire keith haring condoms 1 Proper Attire x Keith Haring   World AIDS Day Condom

At this year’s Art Basel Miami Beach, other than celebrating art, the largest artistic fanfare stateside also coincides with World AIDS Day this year. Thus, condom maker, Proper Attire (known for collaborating with designers such as Alexander Wang and Brian Reyes) has crossed over into the art world and enlisted the help of pop and street artist, Keith Haring, to fuse art and safe sex. Proper Attire worked with Keith Haring Foundation to design a new packaging for the former’s condoms, due to debut at Art Basel Miami Beach at the MONDRIAN HOTEL in South Beach. The condom which will be available throughout Art Basel, the Mondrian Los Angeles and Kiki Di Montparnasse store adapts one of Keith Haring’s iconic images of two figures holding up a heart. Urging all to celebrate love and life, the image is befitting for this health-conscious venture. Safe sex is good sex – with a little extra help from Haring.

MONDRIAN HOTEL South Beach
1100 West Avenue | Map
Miami Beach, FL 33139

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