Despite the -10 temperature, little over 100 people dropped by SoHo neighborhood of New York last Thursday evening to mark the opening of the special http://freshnessmag.com/2009/12/07/hurley-x-pendleton-new-york-city-pop-up-shop-opening/” target=”_blank”>Hurley x Pendleton Pop-Up Store. Situated within http://saturdaysnyc.com/” target=”_blank”>SATURDAYS, the newly opened surf shop (Yes! a surf shop in middle of NYC) and the only surf shop in borough of Manhattan, the collaborative collection not only encompassed the classic Boardshirt – in http://pendelton.com/”>Pendleton flannel shirts with the special http://hurley.com/”>Hurley plaid pattern, but hats, outerwears, and commemorative t-shirts. The event also saw a urban version of the “beach clam bake”, with barbecue German Bratwurste and live musical performance by http://magdynosh.com/” target=”_blank”>Magdyn Osh at SATURDAYS’ outdoor patio (ample heating units provided).
The Hurley x Pendleton Pop-Up Store will remain at http://saturdaysnyc.com/” target=”_blank”>SATURDAYS Surfer Shop till Monday, January 4th, of next year. So if you’re in the neighborhood, stop by for a chat, a quick espresso shot, and check out the collection before they’re gone!
Hurley x Pendleton Pop-Up Shop NYC
31 Crosby Street | http://maps.google.com/maps?q=31+crosby+street+New+York&oe=utf-8&client=firefox-a&ie=UTF8&hq=&hnear=31+Crosby+St,+New+York,+10013&gl=us&ei=Mi4nS7zCLYjklAf1uuSYDQ&ved=0CAgQ8gEwAA&ll=40.721242,-73.999293&spn=0.010034,0.022724&t=h&z=16&iwloc=r1″ target=”_blank”>Map
New York, NY 10013
TEL #: 212-966-7875
Event Date: Now – January 4th, 2010 (Monday)