New from the googly-eyed label with an interesting artistic mission to put their own twists on contemporary pop and cultural icons, Hype Means Nothing, is a footie related release. Since we have football (soccer) on our minds and will continue to dream, think and fantasize about it until next summer when all hooligans break loose, the new Hype Means Nothing David Beckham tee comes in time for some reminiscing and ogling. The player whose right foot has been humorously dubbed England’s national treasure will be playing for his country in the 2010 FIFA World Cup in South Africa. While Beckham had been elevated to celebrity status with his considerable share of paparazzi spotlight and fashion ad campaigns with and without his better half, fashion icon Victoria Beckham, it’s time for Becks to prove that Hype Means Nothing and skills are everything for a football player at next year’s games. Nothing like the classic Hype Means Nothing “glasses” to say “We’ll be watching”. The tee is now available for order online at colette.