To commemorate the heritage of the Christmas Day games and the two greatest players in the league, Nike Basketball has a marketing dream this weekend. One of the best days in sports is Christmas day on network TV, when you get to see the big stars in prime time. For years, the Christmas games have been a great time to chill out in a freshly-unwrapped sweater in front of the fireplace and watch the game’s greats from noon to late night. This year’s premier matchup features the two greatest in the game–Kobe Bryant and LeBron James head-to-head at 5pm eastern time. Two signature models–one for each star–come out on the day after Christmas this year at Niketown and House of Hoops locations. The LeBron James model in gradient red and black will also be available at select Nike retailers. The Zoom Kobe V that will be released is what we’ve been referring to as the Zoom Kobe V (5) “Chaos” edition. So while you’re relaxing on your day off, don’t forget to head out on Saturday to snatch these signature models.
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