Apple Japan x Incase – 2010 Lucky Bag Backpack

By - January 4th, 2010

Apple Japan x Incase   2010 Lucky Bag Backpack

In the Japanese retail market at the start of each new year retailers and brands alike will prepare a “fukubukuro” or Lucky Bag, directly translated to English. It is a bag full of goodies unknown to the consumer and often times include products, discount cards, rare items and so forth. Consumers purchase the Lucky Bag with secret contents often surprising the purchaser.

http://apple.com/jp/”>Apple Japan have no undoubtedly followed this tradition with their own version of Lucky Bag for the year 2010. One of the goodies in the bag is a collaborative backpack with http://goincase.com/apple/#lucky”>Incase. It is a special edition of the custom designed Compact Backpack that feature subtle red highlights and distinctive cyan interior with jet black exterior. And of course on the inside is the laptop compartment ready to safely store it inside.

Apple Japan x Incase   2010 Lucky Bag Backpack

Apple Japan x Incase   2010 Lucky Bag Backpack

Apple Japan x Incase   2010 Lucky Bag Backpack

Apple Japan x Incase   2010 Lucky Bag Backpack

Apple Japan x Incase   2010 Lucky Bag Backpack

1 comments
Daniel :]
Daniel :]

Where can I seriously get one of these bags? I'm in a market for a incase bag to protect my macbook and this looks SPECTACULAR!