Basketball lifestyle label, UNDRCRWN, welcomes 2010 with a new installment of the label’s famed caricature numbers. The new “IN DA FACE” Sweatshirt is based on Eddie Murphy’s classic 1988 comedy, Coming To America, where Murphy plays an African prince leaves his native Zamunda to escape an arranged marriage. The sweatshirt features Prince Akeem (Murphy) and his “baby sitter”, Simi (Arsenio Hall), decked out in late 80s street uniform of colorful varsity jackets, bedazzled with a ridiculous amount of pins, as seen in the infamous “Soul Glo” commercial scene. The graphics are available on a navy hoodie and also comes in a heather grey tee version. Both items are now available for purchase online at UNDRCRWN, so welcome 2010 with one of the classic Eddie Murphy comedies of all time.