It is a common error, and in many ways quite unfortunate, to mistake simple arrogance with a more substantive character, confidence. There is no need of a logo emblazoned appearance or a pre-arranged marketing ploy. It is, instead, part learned behavior and part natural-born ability. To narrow it down, confidence, is a state of being, a finite formula of daring, personality, talent, and belief that exudes from a person. Yet it is a concept more easily grasped when defined visually, something the New York City-base apparel label Public School achieved since its founding 2 years ago. Freshness recently sat down with Co-Founders Dao-Yi Chow and Maxwell Osborne and asked them to give us a brief introduction to the brand.