Nike – True City iPhone App | Teaser Video

By the end of summer 2009, there had been an estimated 9 million iPhone users in the US, and the numbers are still mounting currently. This impressive statistic gives labels and brands wonderful marketing ideas, as something as simple as an iPhone application can possibly have a 9 million user reach. Tapping into the iPhone resource pool, Nike is no stranger to creating iPhone applications for its consumers, with previous projects such as the Training Camp iPhone App. Due to release extremely soon on Jan. 14 is the Nike True City iPhone App. Thus far, little is revealed about the application except that it will “Make the Hidden Visible” in six European cities. Take a look at the teaser video, and for those getting ready to visit Europe or for those currently residing in Europe, get excited for something new and revealing to come in a couple of days. via: Nike Sportswear