Chinese New Year doesn’t only mark a new beginning for the Chinese, but it also determines the force of cosmic influence on one’s life and the world, and is laden with historical and cultural meaning. For the past nine years (since the year of the horse), Nike has stayed culturally relevant and celebrated the Chinese New Year with commemorative models. This year, to mark the beginning of the year of the tiger, Nike has reworked the classic Cortez.
Drawing inspiration from the rare white Bengal tiger, Nike has crafted the Cortez into a white tonal number mixing pony hair on the Swoosh, heel and toe panels, with matching white nylon and golden hued silk screened tiger stripe print on the rest of the shoe. Other relevant Chinese New Year details also come into play. An auspicious red trimming (re-interpretation of the red string worn by people born in the year of the tiger for good luck) lines the tongue and ankle on one shoe (the other remains white), and the leather tongue tag is embossed simply with the character “å¯…”, meaning Tiger in Chinese. On the reverse side of the underside of the tongue, “å¹³å®‰” (peace) is printed as a New Year’s greeting and prayer. Tonal tiger stripe laces and an extra pair of black of black laces crafted by Starks Laces top off the Cortez on a felicific note.
200 pairs of these Year of the Tiger Cortez come packaged in a specially designed shoe box featuring five tiny red holes for a five-finger death grip design, for one to rip into the box in true tiger fashion. The shoes will be available at select Nike retailers in February, but before that, a matching hoodie will be released in January.
February 10th (Wednesday) – with limited edition shoebox
February 13th (Saturday) – with traditional Nike shoebox
Color: White/White-Challenge Red