Refreshing Authenticity: A Conversation with Levi Maestro of Maestro Knows

By - January 27th, 2010

Refreshing Authenticity: A Conversation with Levi Maestro of Maestro Knows

Call it a merger of movements– the unstoppable takeover of the web as the revolutionary key media outlet and changes in consumption of entertainment fostering a proliferation of reality television. However, what skateboarder turned videographer prodigy, Levi Maestro, brings to the table is a fresh level of candor, sincerity and professionalism– qualities often lost in translation in the world where Youtube clips of turtles humping shoes and MTV’s trashy reality anthem Jersey Shore are easily the talks of town. In the current state of entertainment where consumers constantly beseech more– more drama, more episodes, faster, quicker, stronger– Maestro Knows treads the world at his own pace and wins the attention of many who appreciate “authentic reality”. It is also in this media landscape that Maestro Knows becomes kind of extraordinary with a stark, honest desire to stay true to what he knows best, showcasing inspiring friends when he is around them. There is no fancy footwork, nothing forcefully conceptualized and no connections deliberately forged for the sake of showing. This is in essence, a stripped, honest conversation between friends who are aware of each other’s talents, lives and intentions. Each episode translates a level of comfort only people who understand and trust each other can share. Maestro Knows is quite an exhilarating consummation of a return to basics, and media and entertainment landscape today.

While Maestro keeps a stellar portfolio of commercial work under his belt that even those in the industry for years would kill for (Nike, Belvedere Vodka, just to name drop a couple), the whiz kid’s current venture to the beginning and what his knows best (from the instant when he first picked up a camcorder to create a “sponsor me” video as a budding skateboarder), is the most fascinating, gripping and truly Maestro yet. Freshness is excited to have been able to share a conversation with Maestro and chat about everything from how Maestro Knows kick started, the board he is riding, what’s in store for him in the future and his take on the eternal cultural bipartisan controversy of Los Angeles versus New York City.


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