Billionaire Boys Club + Ice Cream - Spring/Summer 2010 Lookbook | Video

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The Spring/Summer 2010 collection from Billionaire Boys Club and Ice Cream has launched successfully and it's lookbook showcased the collection in a studio photo shoot. Many of you may have already seen the lookbook already online but here is a behind the scenes look into the studio where the photo shoot took place. This video gives a good summary that captures the process and the atmosphere of the photo shoot and how it all came together. From dressing and preparing models to posing and shooting of each photo.