BMW Japan have opened a new space in Tokyo called Studio One. This is a focus on sustainable lifestyle for the future and includes guest talk shows, variety of events and ambient atmosphere for customer interaction. To commemorate the opening of the studio is a collaboration MEDICOM TOY on three sizes of BE@BRICK. 50% and 100% sizes are available for purchase at Studio One for limited time. The BE@BRICK is fittingly designed with a BMW logo on its stomach with white clouds on the bottom portions and there are 3000 pieces of 50% made and 1500 pieces of 100% made. Only the 400% will be available as a draw prize for 50 lucky attendees.