While Freshness visited COMPASS Trade Show this past Monday and Tuesday to check out what there is to expect from the ever-changing footwear industry for the later half of 2010, we came across Etnies Plus.
Etnies Plus continues to be spearheaded by Etnies owner and skater Pierre Andre Senizergues, the five member design team for Etnies Plus aims not to rehash existing skate shoes or previous offerings from Etnies, but focuses on breathing new life into a new line. Thus, each model offered by Etnies Plus for Fall/Winter 2010 is designed from scratch and also meant to perpetuate a more sophisticated aesthetic.
Keeping colorways basic, simple and design streamlined and unembellished (the only branding is a subtle plus sign), the new line of kicks take twists in thoughtful details and material. For instance, hidden lace eyelets may not be a new concept, but the label’s new Quentin model adopts a more tapered toe to embody the silhouette of a dress shoe into sneakers crated with premium leather upper and soft pigskin lining and sock liner. Other interesting models we have spotted include the desert-boot redolent Skelter, but rather than a centered lace system, the laces are switched to the side and artfully hidden so minimal laces are visible. Taking a more casual route, the new Quovis and Que have more rounded toes, and are slightly chunkier than the Quentin and Skelter, perfect for the more rugged men who would like to work a new air of sartorialism into their footwear.
While some labels don’t necessarily live up to the “newer and better” saying, Etnies Plus has successfully reinvented itself by making classic favorites new with through their own creative lens that is surprisingly progressive, yet accessible. Stay tuned for more details on the release of a very solid collection coming in the second half of 2010.