Combining two issues of different natures and sentiments, PUMA hits 2010 by raising social awareness with international passion for soccer. In conjunction with FIFA World Cup, PUMA draws attention to the solidarity of Africa with the One Unity Project. To re-imagine a sense of community in Africa through soccer, PUMA has enlisted the help of New York based artist Kehinde Wiley to create a portrait of soccer players Samuel Eto’o, Emmanuel Eboue and John Mensah, depicting African togetherness. While we have reported on the video chronicling Kehinde Wiley’s journey with PUMA through the project, the passion project is also translated into the tangible, wearable form of capsule collection of clothing, footwear and accessories which pays homage to the longstanding partnership between PUMA and African soccer.
In the capsule collection are tees based on the original work of art inspired by the three African soccer players, and here is one of the versions featuring Samuel Eto’o. The colorful tee not only features Kehinde Wiley’s renowned heroic portrait of Eto’o, but is worked into the colorful overlapping print in the background. The prints are inspired by local African fabric and artwork, lending the tees a specific African flavor. The tee is now available online at colette, and a portion of the profits from the sale of the collection will go towards programs that support biodiversity in Africa, in partnership with UNEP’s Year of Biodiversity 2010.