It was a slightly overcast Thursday morning, with New Yorkers rushing through Midtown to work, coffee cup in one hand and Blackberry in another. All in all, your regular mid-week morning except for one thing– a galactic Imperial March sharing the Times Square sidewalk with pedestrians. Starting from Foot Locker on 34th Street, Sith Lord Darth Vader breathed and led a convoy of Stormtrooper, standing with an approximately 20-strong from NorthEast Remnant Garrison of the battle-hardened 501st Legion (aka Vader’s Fist). The group also included Imperial Biker Scouts and Platoon Leaders (with orange pauldron), armed with a variety weaponry, including the standard issued BlasTech E-11 Blaster Rifles and the more potent DLT-19 Heavy Blaster. A little more insight into the troops, the Imperial biker scouts carried Blaster pistols and were not afraid to use them at innocent pedestrians.
The invasion of George Lucas’ iconic villains comes as an opening note for the launch of the highly anticipated adidas Originals x Star Wars collaboration which has been previewed, discussed, then unveiled since the end of 2009. While the campaign had already hit some other parts of the world including Singapore and Taiwan, the New York City launch comes packed with more power, and more Stormtroopers.
After departing from 34th Street, the troops convened with hip-hop star extraordinaire, Snoop Dogg, Foot Locker in Times Square. Both Foot Locker stores sport windows dressed in a huge stamped adidas Originals sign with co-branded adidas Originals x Star Wars logo. The troops then ended their Imperial March from 34th Street to 42nd Street in Foot Locker Times Square, giving photo opportunities to excited fanboys and curious earthlings alike. But behold, the wrath of Darth doesn’t quite end at 42nd street as the team will later journey down south to adidas Originals in SoHo, where Snoop Dogg, along with the Star Wars troops will unveil something that can essentially take over the world in one single step.