Reebok ZigTech

By - February 4th, 2010

reebok zigtech Reebok ZigTech

The Super Bowl is consistently the most popular tv event each year, and MTV’s Jersey Shore was a smash hit in its winter run.   Put ‘em together and you get the most explosive marketing combination imaginable for the possibly-revolutionary Reebok ZigTech. We say possibly, because Nike Free is similar, and somewhat popular, but not on the level of, say, Max Air.   Then again, there has never been a more popular inflatable shoe than the Reebok Pump, so it could go either way.

What’s clear from these images is that we’re dealing with a design that is completely new, visually.   Basically, the upper is resting on a zig-zag cushion.   It’s shape means you get some weight taken out of the ‘missing’ parts, plus it is extremely flexible, almost barefoot-like.   Throw in the dope black and red colourway and these are sure to be among the most talked about topics at next Monday’s water cooler.   The Jersey Shore guys were probably a bit cheaper to secure, but you can’t rival the exposure that $2.6 million gets you with 30 Super seconds.


0 Reebok ZigTech

Additional Images: Kinstor

2d42df220feac6c42852699ba7436bdd 570x427 Reebok ZigTech

6a9ec3ef837d317dcf54aadec8539603 570x427 Reebok ZigTech

a176b70c0185cc38decd32d34d910c4d 570x427 Reebok ZigTech

1b0769aeaece9873f2e1377efea0a931 570x427 Reebok ZigTech

e3954529a6c647389a01fbccb558a5c0 570x427 Reebok ZigTech

87f2c70ab015c76f3e88b8d2f3171a37 570x427 Reebok ZigTech

7c3692d8aa2e097ad2001481883012b0 570x427 Reebok ZigTech

4945a0a38a4b90ffc73d74feb3ca37d6 570x455 Reebok ZigTech

1237657a221022f28c689e69d95fedd3 570x427 Reebok ZigTech

c26eefebef4615c1e501e00a79d65a50 570x427 Reebok ZigTech


reebok is definitely makin a comeback, easytone and now this zig...very creative and different, especially for reebok...wonder if there will be zig tv commercials like they had easytone on tv, we'll see

CityLife Card
CityLife Card

wow....not sure what direction reebok is aiming for but this is very questionable....keep it simple guys....just hire alife to handle all of your creative.