Every competent advertiser knows that Super Bowl is one of the most important window of marketing opportunity to appeal to the attention deficit US consumer market. Despite valiant efforts, some products and marketing campaigns are just not quite in tune with the sports and competitive nature of Super Bowl. Taking that into consideration, the latest innovative hi-tech performance shoe from Reebok, the ZigTech, manages to epitomize efficient Super Bowl marketing and product launch.
As previously reported, the ZigTech’s revolutionary design is apparent on first glance as the ZigTech bottom unit is a lightweight foam engineered in to a geometric zig-zag shape to enable maximum impact absorption, and flexibility. The wavy shape also allows waves of energy to travel seamlessly along the length of shoe to help propel each step. Simply put, by reducing the amount of stress and energy output, your key leg muscles can do more–help you run faster, go further and hit that extra mile.
To celebrate the launch of an iconic shoe which could possibly rival the Reebok Pump and become a new staple in performance and training, Reebok has invited top NFL stars Chad Ocho Cinco, Super Bowl XLII MVP Eli Manning, NFL legend Archie Manning, Super Bowl XLIII MVP Santonio Holmes, UFC champion Chuck Liddell, top boxer “Sugar” Shane Mosley, celebrity trainer Yumi Lee and actress Molly Sims to debut ZigTech. The launch is set to happen in a few hours at 1PM at Ft. Lauderdale aboard the special Reebok ZigTech Yacht at Marina Hilton.
Media is invited to participate in interactive events and experience the performance of ZigTech, just like the aforementioned stars and more have already been doing. The ZigTech is set to debut at major sporting goods retailers such as Foot Locker, Finish Line, Dicks and Reebok on Mar. 11. Check out fresh colorways of the ZigTech and keep the shoe in mind when getting ready for a new running season in Spring this year.
Release Date: March 11th (Thursday)