After the People’s Republic of China loosened up international trade limitations, the Chinese public finally gains access to global brands and opened up a whole new world of consumerism to the largest population in the world. At the same time, heritage labels gave way to international players such as Nike and Adidas. Amongst these brands that provide well-made products is Li-Ning, a major Chinese sportswear company born and bred in China. Li Ning, a former Chinese Olympic gymnast, founded the eponymous label in 1990 and the company had since two decades ago expanded internationally and is now available beyond the Great Wall.
The Beijing based company now provides athletes with footwear, apparel and accessories for both professional and casual use and target five key sports activitiesâ€”running, basketball, fitness (Kung Fu and Taichi), tennis and football.
To promote the label and its basketball ventures, just in time for the NBA All Stars Game this season, Li Ning is holding a BD DOOMS Day Exclusive Offer, where the first 50 customers to purchase Los Angeles Clipper’s player, Baron Davis’ “BD DOOM” sneakers and Beardman collectible vinyl toy will get the toy autographed by Davis. For those unfamiliar, the “BD DOOM” sneaker is created with technical details to maximize performance. Characteristics such as a dynamic lacing system in both the eyestay and forefoot allows for a closer, more comfortable fit; the heel is decoupled to provide mechanical cushioning and traction while the TPU heel and toe inserts provide protection and directional support. The special Li-Ning Bounce technology allows for high-rebound activity to enhance the game. Other specialized technology includes the Li-Ning Cushion technology in heel which maximizes shock absorption and enhanced ride comfort.
The exclusive offer will be available this Friday on Feb. 15 at the Li-Ning Portland Showroom, and the offer is limited to one per customer. Aside from a chance to grab some cool kicks and autographed toys, attendees will also stand a chance to win two tickets to the Clippers vs. Blazers game in Portland on Feb. 16. Get a fresh perspective on basketball kicks and explore the world beyond Jordans for a second and check out Li-Ning, a label that is due to stir up the competition in the kicks game.