After getting the courage to take a leap of faith and just do it, having the perseverance to keep on going despite occasional falls, knock-downs and failures is what makes a good athlete. In Nike’s (of course, the label who urged us all to Just Do It) new short film, Human Chain, the label celebrates intensity, dynamics and determination in athletes of all sports, tricks and trades that motivate and push them to achieve a new heights and scale new levels in performances.
The film brings together some of Nike’s best athletes including Lance Armstrong, Maria Sharapova, Oscar Pistorius, Sergio Aguero, Deron Williams, Mike Spinner, Quinton “Rampage” Jackson, LaDiania Tomlinson and other lesser known athletes performing their trade in a a literal human chain. Whether it’s biking, diving, gymnastics or simply studying martial arts, the important thing to do is to stay in the chain of motion, get up as quickly as you can and keep on going.
The film created by Wieden+Kennedy in Portland is set to UK band The Hours’ “Ali In The Jungle”. As the song goes, “Everybody gets knocked down, how quick are you going to get up?”