Sprite tapped hip-hop’s hottest star, Drake, for their new “Spark” campaign which aired a new commercial entitled “Unleashed” featuring the rapper along with his engineer, 40, and producer, Boi-1da, during this year’s Super Bowl XLIV. Sprite’s “Spark” campaign is aimed at giving youth a platform to express their creativity in music and film. In addition more commercials will be aired that include filmmaker Rik Cordero and Taiwanese pop sensation, Jay Chou. via: Nah Right // Billboard
By - February 12th, 2010
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