Y-3 – Spring/Summer 2010 Campaign Video Ft. Zinedine Zidane

By - February 12th, 2010
Y 3   Spring/Summer 2010 Campaign Video Ft. Zinedine Zidane

Taking on the city? Perhaps the world? Nothing is impossible with French soccer icon, Zinedine Zidane heading a well-suited up team of models clad in the sartorially inspired and technically aware collection based off the FIFA World Cup from Yohji Yamamoto and adidas’ Y-3 this year. The Y-3 campaign video for Spring/Summer 2010 calls for team spirit, power of soccer and play of movement as Zidane injects the discipline of models a little somberness of athleticism and sportsmanship, and a little seriousness of competition. Check out the campaign video where Zidane and the Y-3 crew takes the game off the courts and stand atop the concrete jungle with purpose and stride like any sportsman facing the field. Enjoy the video where performance in style will trump all and stay tuned for the Freshness coverage of Y-3 at New York Fashion Week this coming Sunday.

3 comments
alphawords
alphawords

i see some one listens to myssonne, but I fully agree with wutchu sayin like y-3 to me has some of the hottest shoes out just that the price tags are a lil heavy, japan is slowly but surely revolutionizing everything we like and have liked and just making it all around better from apparel, to cars, to f**king cartoons

FIFAdor
FIFAdor

Don't get it twisted. I don't think Argentina is represented either judging from baby girl's looks.

FIFAdor
FIFAdor

It's alright but it ain't real. Maybe when they can get Japanese models to represent Japan then I could consider it real. Funny thing is that Y-3 is by Yohji Yamamoto, who is of Japanese descent. The Japanese make the dopest shit right now but still can't get Asian models to model for them. Or is it their decision not to have Asian models? Things that make you go hmmm...