February 14th, 2010 is proven to be an especially auspicious day. Aside from the customary Valentine’s Day, the day also marks the start of Year 4708 on the Chinese lunar calendar, or better known as the Year of the Tiger. To hitch on such a rare and wondrous timing, SoHo’s trendsetting retailer Opening Ceremony decided to open its 4th location today. Located within Ace Hotel New York in the Flatiron neighborhood of New York City, the 1500-square foot space interconnect the lobby of the hotel as well as the main through-way of Broadway. Partition into 2, for men or women, the new store will carry selected items geared towards travel needs of modern globetrotters, from essentials such as toothbrush to snacks and apothecary products.
The store, Opening Ceremony at Ace Hotel, will also include the extensive signature collaborations OC designed in part with Proenza Schouler, Comme des Garcons, and Band of Outsiders. The retailer also announced several new collaborators to join in the mix this year, including Maison Martin Margiela, Kiehl’s, Tumi, and more… The Opening Ceremony at Ace Hotel New York City is at 1192 Broadway, right at the corner of West 29th Street.
Opening Ceremony at Ace Hotel New York
1192 Broadway | Map
(corner of West 29th Street)
New York, NY 10001
TEL #: 212-679-2222