adidas Originals Nizza Hi – Sun/Lemon Peel – Augmented Reality Pack | Available Now

By - February 16th, 2010

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The revolutionary, highly discussed and much anticipated sneaker pack from adidas Originals, the Augmented Reality (AR) Pack, has started to hit stores, providing adidas Originals fans and kicks wearers a fresh dimension of adidas Originals experience that goes beyond the feet. Just made available online at atmos is the adidas Originals Nizza Hi in Sun/Lemon Peel colorway.

The iconic model is now endowed with a special AR code on the tongue, which will unfold the adidas Originals neighborhood in AR experience when one holds the shoe up to the webcam and lets the computer recognize the AR code. After which, your Nizza Hi will act as a controller and also a platform for the neighborhood where one can play games, collect trophies which will translate into real world prizes, receive first-hand updates and also get inducted into the Trefoil neighborhood by adidas’ celebrity friends.

In this release, the Nizza Hi is kept simple but bright and happy in tonal yellow canvas with leather accents to put happy steps into the coming spring season. Aside from the highly technical transformation of the shoe into a key which unfolds an AR world, in terms of construction, the shoe is very much concerned with the user experience as well. Following with the concept of the adi GRÃœN “FIVE-TWO-3″ series, the new AR Nizza Hi is crafted from environmentally conscious canvas and leather.

The cheerful yellow Nizza is now available for order online via: atmos, so be one of the first to experience the adidas Originals AR world and see that your kicks can be something more.

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