Always a front runner of cutting edge technology, Nike can always be counted on to provide innovative technical solutions to resolve athlete’s issues. As 2010 marks the highly anticipated FIFA World Cup, football is on Nike’s mind just like everyone else’s. Thus, taking the footballers’ needs into consideration, Nike Sportswear’s footwear design team joined hands with Nike Football to create Torch, a new technical lightweight and breathable shape and form. The Torch is used in the new Nike LunarLite Rejuven8 Mid (the Rejuven8 being a Beijing 2008 introduction) to create an ideal combination of lightweight comfort, structure and breath-ability for footballer’s needs. These highly technical kicks feature a one-piece, seamless ultra lightweight Torch upper attached to the Nike LunarLite foam sole. In order to retain the malleable structure that conforms snugly to each wearer’s feet, the Torch has to be individually fitted and shapes for each shoe size. The design has a simple concept– to reduce weight while improving stability. Other than physical advances, the kicks are also enabled with Nike+ for runners and their training cum musical needs. For the upcoming season, the Nike LunarLite Rejuven8 is offered alongside the Spring/Summer 2010 football kit in corresponding team colors for the Six Collaborations.