Santa Ana’shttp://l-r-g.com”> Lifted Research Group (LRG) refines the outdoor look by brining an urban edge into the classic American lumberjack look with LRG details, bright graphics and fitting cuts. With the LRG skate team riders Rob Gonzales, Karl Watson and Kelly Hart, and also up and coming artist Mike Posner, as models, the second preview of the label’s Spring 2010 delivery looks are shot with the great American natural landscape, Yosemite, as backdrop.
The LRG crew lounged around and explored the wilderness in chambray shirt layered over LRG graphic tees and shorts; bright navy, red and mint check plaid short sleeve shirt over traditional American regular fit denim; or a military inspired jersey cardigan with geometric embroidery details. Polo shirts, grey jersey bomber with ribbed cuffs and hem are worn over light pants for a preppy golf vibe.
Perfect for the active urban lad getting in touch with his American roots and venturing into the wild for spring, the LRG collection will be dropping very soon for spring wardrobe updates at LRG retailers.