Jordan Brand 23/25 Experience | Event Recap

By - February 22nd, 2010

Jordan Brand 23/25 Experience | Event Recap

We showed you a preview of the Jordan All-Star experience, and the event was nothing short of an Air Jordan fan’s dream. Mr. Jordan himself showed up, along with Jordan brand athletes Carmelo Anthony (who we had the fortune of interviewing last year) and Chris Paul. Bun-B came across the Lone Star State to the event, as did D.C. native and professed sneaker enthusiast Wale (who we also got the chance to talk to last year) got on the mic and also displayed a rare Air Jordan 23 in red and black. Spike Lee, whose name is lent to the successful Spiz’ike, appeared as MC Lyte donned the wheels of steel. Fans and celebs alike got eh chance to customize their own Air Jordan 1 alpha, while multimedia exhibitions included an original Air Jordan 1 and the 25th Anniversary collection. Mark Smith may not be a household name, but as the head of the Jordan Brand Creative Team, his role is as important as anyone’s in making the shoes. After the jump, get a look at some of the things lucky Jordan fans got to experience during this past All-Star weekend.

Jordan Brand 23/25 Experience | Event Recap




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