BURBERRY – Fall/Winter 2010 – 3D Presentation

By - February 24th, 2010

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Perhaps this is a sign that soon enough, fashion week festivities can be real-time, hyper-realistic and absolutely unrestrained by time difference and location. For the first time, Burberry broadcast its Fall/Winter 2010 show live from London Fashion Week at various viewing venues and events around the globe such as New York, Paris, Tokyo and Dubai. Behold too, this is not your regular live-streaming, but it is a 3D streaming which enables viewers to get a fuller experience of the show in London.

The Burberry Prorsum Fall/Winter 2010 show was held at the Royal College of Art in London and attendees included Vogue’s editor-in-chief (and perhaps the most powerful woman in fashion today), Anna Wintour, and renowned fashion photographer, Mario Testino. This show and, as previously reported, Native Son’s Fall 2010 presentation both made use of the up-and-coming 3D technology. According to various reports, 3D viewing is set to become the next HDTV experience as Sony will be releasing a consumer 3D ready TV this summer, and ESPN will be launching a 3D channel in June just in time to broadcast 2010 FIFA World Cup live in all three-dimensional glory.

Aside from the private viewing venues, the show is also streamed live in 2D for everyone via: Burberry, and all could comment on the show in real time via: social media networking sites such as Facebook and Twitter.

Another exciting news, instead of waiting till next season for the “Burberry Cadet Girls Collection”, a military inspired creation, is already available for purchase online at Burberry as well, fulfilling all of the dreams to wear next winter’s clothes this year.

By the way things are looking three-dimensionally, it seems like we can expect deeper integration of 3D technology into the fashion industry, and 3D will no longer be a tired selling point for B-movies. via: Wallpaper

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