UNDRCRWN has secured the rights to putting together a special Bruce Lee capsule collection that includes a number of items that will start with a caricature t-shirt and sweatshirt. The designs used in the collection are an ode to not only Bruce Lee but his lifestyle, work as an athlete, philosopher, movie star, and fashion-minded individual. The Bruce Lee by UNDRCRWN collection will debut on Monday, April 15th, 2010 via: UNDRCRWN.com as well as BruceLee.com, additionally a select group of retailers across the US will also have the collection.
Not only did Bruce Lee take martial arts to a new level of popularity, but he was considerably more by challenging millions of stereotypes and perceptions along the way. Bruce smashed racial, gender and generational barriers during his lifetime and we felt that his core ethos of – action, power, grace and style- is perfectly aligned with the UNDRCRWN brand philosophy.