Nice Kicks Flagship Opens in Austin, Texas

By - March 3rd, 2010

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Austin, TX is already the coolest city in that state and now you have even more of a reason to head over and visit Bevo.   The Nice Kicks flagship store has opened in ATX just one block down from the University of Texas campus.

“The store is a physical extension of our digital brand,” said founder Matt Halfhill. “Over the past four years we have built a loyal and dedicated readership, but we wanted to create an environment that people could physically visit and experience sneakers in a new way.”

Halfhill and Co. got up with Kris Swift to create a design from imported fixtures and furniture, seeking to convey the kind of fanaticism that typifies NK readers.   A good crowd of them were on hand Saturday, when the paper window coverings came down and Texas rap legend Bun B made an appearance for the 700+ on hand.

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