PUMA x Lot78 x Sadia Rafique – Limited Edition PUMA 4 LOT78 Vs Sadia

By - March 4th, 2010

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Even though two rivaling brothers founded PUMA and adidas respectively, the sportswear giant labels do share the same impeccable taste for pitch perfect collaborations. Adidas has been winning crowds over with the Originals by Originals line, enlisting the help of some of the most creative minds in the industry such as Jeremy Scott, Kazuki Kuraishi and James Bond of UNDFTD; meanwhile, PUMA has executed some of the most coveted line-ups with luxurious flair with Sergio Rossi and Alexander McQueen.

PUMA perpetuates its good taste in collaborators this season by teaming up with fashion label LOT78 and graphic designer Sadia Rafique. For the unfamiliar, LOT78 was relaunched in 2008 and is designed and run by Ollie Amhurst. Amhurst’s portfolio extends to 10 years with Giorgio Armani and his label expands on the concept of contemporary luxury with a series of tailored leather and jersey pieces that are individualistic and timeless.

Meanwhile, Sadia Rafique is a veteran of Central Saint Martins and has worked in both mens and womenswear design. She has worked with labels such as Levi’s, Lee Jeans, Evisu and retailer oki-ni. Aside from fashion labels, Sadia has been working with PUMA AG under the direction of Hussein Chalayan since 2008 and is well-versed in PUMA’s sleek contemporary sportswear aesthetics.

The collaboration with LOT78 and Sadia works on the First Round high top and are crafted from leather and suede in a sophisticated black and white colorway. The heel and collar runs touches of spring happy pink with graphic elements that have a deep painterly touch in free but meticulous ink sketches.

These collaborative First Round Hi-Tops come in a limited run of 400 and will be available around the globe starting March 27. Check out the kicks and do stay tuned for the release if you are feeling a little artistic in your steps.

Release Date: March 27th (Saturday)

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