Even though its relatively new, Japan’s White Mountaineering has been making headway since the label first launched 4 years ago. After the label’s well-received premiere at home, its Spring/Summer 2010 Collection is now available for the first time at stores around the world, including colette of Paris. Established by Yosuke Aizawa, a graduate of prominent Tama Art University, White Mountaineering’s implications of Japanese contemporary design, fused with underlined urban sensibilities, was able to usher in a new progressive mindset to Harajuku scene and the Tokyo style community as a whole. See what the buzz is all about in person at colette and Union of Los Angeles.
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