adidas Originals – Spring/Summer 2010 – Interactive Women’s Lookbook

By - March 18th, 2010
adidas Originals   Spring/Summer 2010   Interactive Womens Lookbook

For those who do suffer the occasional (or more frequent) retail lust, the thought of being able to purchase something right off a tv show, video or magazine as one sees it (imagine being able to order LeBron’s kicks right off your TV as you are watching ESPN) is almost the unattainable retail dream. However, adidas Originals with all its interactive prowess leading some of the most revolutionary and creative campaigns this year has produced something close to that retail holy grail. The adidas Originals Spring/Summer 2010 Women’s lookbook that just officially went live online today allows one to view items donned in the look book and order them off the interactive video. The lookbook video is not only interactive but has also featured tastemakers ranging from musicians to TV personalities, stylists and models for the shoot. Whitney Port of The Hills, Ciara, Taiwanese singer/songwriter Cheer Chen, Korean pop sensation Hyori Lee, model Agyness Deyn, tennis player Ana Ivanovich are brought together to convey the idea that even though adidas Originals may be born into sports, it lives in the contemporary culture and is relevant for all. Aside from leading ladies around the world, other icons such as David Beckham, Mark The Cobra Snake and Snoop Dogg have also been featured in the adidas Originals neighborhood. Check out the video and visit the interactive lookbook at adidas Originals to grab fresh items such as the new ObyO Jeremy Scott bedazzled jersey and JS Wings sneakers right off Agyness Deyn (metaphorically speaking of course).

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