FRESHJIVE – Spring 2010 | Second Delivery

By - March 18th, 2010

freshjive 2010 spring summer part 2 3 570x379 FRESHJIVE   Spring 2010 | Second Delivery

FRESHJIVE might have overhauled its own logo and opted for a rebellious void as their new advocacy, but this does not mean the label cannot adopt something new and more caustic. Aside from suggestive graphics that pair sex, drugs and rock-and-roll with political and social issues with the world (naked women with religious symbols covering the R-rated bits), the only finger capable of expletive is turned into a logo tee and small embroidered preppy logos on striped crew neck sweaters, shorts and polos. For those who have visited the revamped FRESHJIVE site, they would have agreed that it is impossible to ignore the label’s blunt and honest discussions of the world’s controversial issues (the latest entry is about birth defects in Fallujah and how it is caused by white phosphorous deployed by the U.S. army), and their apparel continue to champion the same curtness. Look out for tees that are perhaps responding to the marijuana legalization issue, critiquing the fast food culture with a parody on the golden arches and so forth. Aside from the tees, the rest of the collection such as short sleeve plaid and gingham button downs point to a switch in the label’s design direction, in which this season is the transitional season before a full overhaul on FRESHJIVE. Check out the new delivery and do take time to click through their blog as well…if you can handle it.

freshjive 2010 spring summer part 2 15 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 14 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 16 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 13 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 12 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 11 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 10 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 9 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 8 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 7 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 6 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 5 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 4 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 2 570x379 FRESHJIVE   Spring 2010 | Second Delivery

freshjive 2010 spring summer part 2 1 570x379 FRESHJIVE   Spring 2010 | Second Delivery

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