As with each season Ice Cream stays true to its name by providing graphics that relate to ice cream and sweets. New graphic for this season is the Conehead 2010 that plays on the ice cream cone graphic. The appeal of this piece is its minimalist monotone aesthetic that stands out from the usual pastel and neon colors from Ice Cream. Largely printed on the front is the graphic in either black or white screen print while on the back is a neck print that reinforces the brand and the graphic. Basic body colors are prepared in white or black which gives this t-shirt a retro or vintage feel.