PHENOMENON – Autumn/Winter 2010/2011 | Preview

By - March 25th, 2010

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PHENOMENON has come a long way since its inception with founder/designer Big-O aka Takeshi Osumi realizing his vision on the latest catwalk at Japan Fashion Week in Tokyo. The preview of the Autumn/Winter 2010/2011 was something different to the street scene he had come from and the maturity of Big-O as a designer could be seen at the collection launch. Styling was influenced by “Garage” in which a little boy wonders through and the imagery that the boy would see in the garage. Best of all Big-O seemed to have enjoyed himself in creating this collection and hopes viewers can feel his interpretations. It looks like PHENOMENON will cause ruckus not only on the street scene but now in the fashion scene. More images of the collection can be seen at Fashionsnap.com.

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