On appearance, it was ordinary enough that we almost missed it too. Just launched as part of its Spring/Summer 2010 lineup, the URA-Z Slim Fit Denim from SWAGGER resonates much of the classic designs from old school denim line dark raw wash, orange stitching, and etc… However, designers at SWAGGER put each pair through an extra process a resin appliqué onto stencils of SWAGGER’s SWG initials. The tonal application feature an all-over pattern of SWG all over denim that only appear when view at an angle. In most occasions, the design is subtle enough and disappears. SWAGGER’s URA-Z Denim is now available at all SWAGGER retail locations and third-party distributors around the world.