Tokyo Fashion Week – Y’s – Fall 2010

By - April 2nd, 2010

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The muted black with occasional pops of energetic shades and asymmetrical silhouettes is definitively and unmistakably Yohji Yamamoto. But, there’s something quite different. In fact, there are a few things that are quite different with Japanese design doyen, Yohji Yamamoto’s Y’s Fall 2010 presentation.

First, Yamamoto has opted out of Paris and took his label back home to Tokyo for Tokyo Fashion Week. Second, the collection is beautifully stark, simple and down-to-earth with choice of what seems like your average men (who are actually celebrities from different fields) in all stages and walks of life as models. For Yamamoto’s Fall 2010 collection, the fantasy is realness, sadly, a concept many have lost touch with in pursuit of dreams concocted from money and power.

Y’s Fall 2010 show took stage at Tokyo’s 1964 Olympic stadium, and the choice was fitting with an epic turnout– the audience was 3,200 strong. The turnout attested to Yohji Yamamoto’s unwavering fan base and loyal supporters who continue to stand behind the man even though his company filed for bankruptcy protection last October.

Perhaps having lived through the woes of money, Yamamoto’s Fall 2010 collection is about everything but money. In his own words according to WWD:

“[The men in the show] live driven by thoughts, skills, feelings, and senses, rather than by economics. Economic power is something we [as Japan] don’t need to strive for anymore,” Yamamoto said. “We should be putting our energy toward something else. By something else, I mean a beautiful country, a complete country. That is the theme behind this collection.”

Instead of unattainable and ethereal models, Yamamoto sent the his friends down the runway, not only proving that the collection is stunningly real and accessible, but also that creative and avant-garde doesn’t mean it’s not wearable. Some of the models include musician and author Makoto Shiina, former coach of Japanese national soccer team, Philippe Troussier, and his very own design team which also included two women. Sweeping car coats, asymmetrical knit sweaters with chunky collars are worn with comfortably tailored trousers that facilitate movement. Tailored suits in navy and black are punctuated with camouflage prints and the stand out cheongsam.

Perhaps signaling a fresh start and new perspective, the collection is very much for man who not only have a sense of style, but walk the life with purpose. via: WWD

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