KIKS TYO has decided to use video as a medium to showcase its latest Summer 2010 collection, with Tokyo as a backdrop for highlighting different pieces in motion. Unlike a conventional fashion preview, KIKS TYO enlisted the help of different individuals with different skill sets ranging from dancing to shooting hoops, from BMX riding to breaking and skateboarding, from yo-yo to just plain strolling. KIKS TYO highlights the lifestyle it advocates and shows how the lifestyle translates to different activities and cultures. These active lifestyles and cultures act as inspiration to both the brand and the individuals. Check out the video to sneak a peek at what is coming up this season.